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APMT 470 Week 2 Media's Influence on Society

Media’s Influence on Society

Media is about correspondence. Social media is the type of media that has the greatest impact on society. I say web-based entertainment since it is such a progression in innovation that anyplace you go on the planet, individuals are utilizing virtual entertainment or possibly via virtual entertainment applications. This is because, everywhere I go, people are no longer aware of their surroundings, even in real-world scenarios. 

The clarification behind that is since virtual entertainment has become so well known, it appears individuals are continuously gazing down at their telephones as opposed to glancing around and taking in minutes. People seem to be too focused on what other people are doing or posting because life seems to be going on.

APMT 470 Week 2 Media’s Influence on Society

Presently to talk about mass society speculations and what they mean for human way of behaving. In this article it states, “Mass society hypothesis is an interdisciplinary scrutinize of the aggregate personality that outcomes from the mass commodification of culture and the broad communications’ control of society.” (Flynn, 20210) With regard to this theory, it would appear that the fundamental concept is for individuals who appear to be alone. 

I accept to that end the hypothesis influences human way of behaving particularly with regards to media. Media gives people a sense of belonging and connection. A hypothesis that strikes a chord is Maslow’s order of necessities. I say this because one of the sections of his theory is about the social needs, which include finding love, acceptance, and belonging. That can all come from the media and social media, which can be beneficial, but not always because the media, particularly social media, is not always truthful.

APMT 470 Week 2 Media’s Influence on Society

The theory of selective influence provides society with messages. This can change an individual’s way of behaving; however, it tends to be changed because of the media’s message in the event that two individuals see it, there can be two unique outcomes. That’s where propaganda comes in, and it means changing people’s minds. According to the theory, it can alter one person’s thinking and another person’s thinking. Band wagoning is one example of this. 

It is possible for someone to be watching the news and come across something that they believe to be true, but in reality, it is false. This could alter a person’s perspective on a political figure like the president or on how the war should be handled. The news shows such a lot of misleading publicity on the grounds that the media maintains that individuals should accept a certain something and at times something else very much like the hypothesis of specific declares.

APMT 470 Week 2 Media’s Influence on Society

 Because, as I stated, propaganda alters people’s judgments and induces new beliefs, it has had a variety of effects on our world. Not all things are negative however on the grounds that occasionally changing our judgment is certainly not something terrible. Simple messages about eating well could be an example of positive propaganda. Likewise, the impacts smoking, and medication use are a genuine model since there are boards that show the drawn-out impacts which could cause an individual to stop smoking or attempt to find support with an enslavement. 

These are positive instances of misleading publicity since I needed to examine on how not all things are negative. When I talk about positive examples, I want to look at how one of the most damaging forms of propaganda has a significant impact on an individual. That is how social media affects eating habits and body image. “As body image is a key risk factor in the development and maintenance of eating disorders, it is important to examine appearance-related social media behaviors, particularly those related to “selfies” and risk for eating disorder onset,” 

APMT 470 Week 2 Media’s Influence on Society

According to the article I totally concur with this, since I figure web-based entertainment triggers dietary problems. I say this because so many famous people post selfies that are fake. They are edited, but not everyone is aware of this, especially young girls who follow these celebrities. As a result, they begin to compare themselves to them and begin to believe that they ought to appear like them.

In conclusion, rather than text, the media uses images and emotions to persuade a large audience. I believe that’s why so many applications for social media use images. Moreover, for that reason TV is so significant with regards to impacting individuals. In any case, on the off chance that an individual is familiar with logical thinking, they can undoubtedly disregard as opposed to being impacted. That is because deductive reasoning is the process of drawing a logical conclusion from a single statement. People can start to think about how they really feel about something instead of being forced to think about it if they keep this in mind from the media.


Flynn, S. I. (2021). Social Movement Theory: Mass Society Theory. Salem Press Encyclopedia.

Lonergan, A. R., (2020). Protect me from my selfie: Examining the association between photo-based social media behaviors and self-reported eating disorders in adolescence. The International Journal of Eating Disorders, 53(5), 485–496. 


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