Writink Services

COM 4100 Unit 2 Evaluating Bias in Media

Analyzing Bias in Media: Assessing Content and Funding Sources


When evaluating media sources, it is crucial to examine the use of visuals, language, and funding sources to identify potential biases. In this analysis, we will explore the article “Exercise Advice for Surviving Cancer, and Maybe Avoiding It” from The New York Times. 

We will discuss examples of neutral and subjective content, assess language neutrality, examine potential biases, evaluate the effects on readers, identify instances of subjective language or visuals that may create bias or sensationalism, compare the examples to yellow journalism or fake news, and consider the funding sources and their potential influence on news content. COM 4100 Unit 2 Evaluating Bias in Media

  1. Analyzing Content:

The article suggests that working out can help fight cancer, which is a subjective claim. This statement represents someone’s personal opinion, research, and feelings, and it is uncertain if it applies universally. To provide more objective content, additional studies, and diverse perspectives would be necessary to establish a solid foundation of evidence.

  1. Language Neutrality:

The language in the article appears to strive for neutrality. It avoids focusing on specific individuals or genders. The title, “Exercise Advice for Surviving Cancer,” contributes to neutrality by not specifying any particular group. 

Furthermore, the accompanying visuals depict individuals of different races and both genders, emphasizing inclusivity and neutrality. The intention is to address a broad audience of cancer patients who could benefit from the advice provided. COM 4100 Unit 2 Evaluating Bias in Media

  1. Clear Bias:

The article may exhibit bias against cancer treatments. It highlights how various treatments can make patients feel worse while exercising can significantly improve their well-being. This bias may arise from a preference for alternative or complementary therapies. It is essential for readers to critically evaluate such claims and consider evidence-based medical treatments alongside alternative options.

  1. Effects on Readers:

The subjective content suggesting that exercise can help avoid cancer can impact readers in various ways. Those with family or friends battling cancer may pass on the advice to them. Readers who come across this subjective content may feel compelled to help others by sharing the potential benefits of exercise in cancer prevention. Although it is just advice, it encourages individuals to consider incorporating exercise into their lives to support overall health. 

  1. Subjective Language and Sensationalism:

The article includes a subjective statement: “Exercise seems to be especially potent at lessening the likelihood of developing seven common malignancies.” This content leans towards sensationalism as it could generate excitement among readers. COM 4100 Unit 2 Evaluating Bias in Media

The idea that exercise can help prevent multiple types of cancer may inspire individuals to explore exercise as a preventive measure. However, readers should critically assess such claims, considering the broader context of scientific research.

  1. Comparisons to Yellow Journalism and Fake News:

The examples chosen share similarities with yellow journalism and fake news in terms of providing advice and information on avoiding cancer and managing treatment-related challenges. However, it is important to note that this article does not exhibit any clear signs of yellow journalism or fake news. Instead, it focuses on presenting opinions and research findings related to cancer advice.

  1. Funding Sources:

The website or printed paper includes several advertisements that may serve as funding sources. These ads include the promotion of Dodge Ram’s new 2019 Ram 1500 Truck, an ad for the movie Terminator Dark Faith, an advertisement for Lancôme skincare products, and a sign-up ad for NYT Parenting, a platform providing guidance to parents. 

While it is unclear if these advertisements influenced the news content, it is worth noting that financial support from specific advertisers could potentially create conflicts of interest and influence news content. It is essential for readers to be aware that news content can be manipulated, although no direct connections can be inferred in this instance. COM 4100 Unit 2 Evaluating Bias in Media


In evaluating bias in media, it is crucial to analyze the use of visuals, language, and funding sources. By examining the presence of neutral and subjective content, assessing language neutrality, identifying potential biases, considering the effects on readers, recognizing instances of subjective language or visuals, comparing examples to yellow journalism or fake news, and exploring funding sources, readers can make informed judgments and develop a well-rounded perspective on the presented information.


Exercise Advice for Surviving Cancer, and Maybe Avoiding It by Gretchen Reynolds found on 


Moulding and Manipulating the News by Sharon Beder found on


Please Fill The Following to Resume Reading

    Please Enter Active Contact Information For OTP

    Verification is necessary to avoid bots.